WestJet Introduces Everyday Low Pricing
June 17, 2010
WestJet Airlines Ltd today introduced new ‘everyday value fares’ with an enhanced pricing structure which reduces the volatility that has been present in the airline industry by providing lower fares across the entire schedule, 330 days ahead of departure. Guests can purchase with confidence when they’re ready to book rather than have to wait for a seat sale to find low cost airfare.
In addition, WestJet Airlines has taken the extraordinary step of reducing its full price fares by an average of 25% for all flights across its entire 68-city North American and Caribbean network.
'Since the launch of our airline in 1996, WestJet has been the leader in driving prices down and providing value to millions of Canadians,' said Hugh Dunleavy, WestJet Executive Vice-President, Strategy and Planning. 'This move today reasserts our value leadership position to our guests.
'Feedback from our guests showed that they were frustrated at the unpredictability of airfares with seat sales only available up to a few months in advance,' continued Hugh Dunleavy. 'WestJet listened and is responding by providing guests the opportunity to book fair prices across the entire schedule.'
“As part of this new strategy, fares at the higher end of the spectrum will be reduced,” concluded Hugh Dunleavy. “For those guests who, for one reason or another, have to travel at the last minute or at peak travel times such as Christmas, we’ve significantly reduced those fares to make them more affordable. This is what our WestJet Care-antee is all about -- offering great low prices and high value, and most of all, always caring for our guests.”