WestJet, Southwest sign codeshare agreement
July 8, 2008
WestJet has signed a memorandum of understanding to build a distribution and codeshare agreement with US-based Southwest Airlines. The memorandum of understanding is the first step that will see both airlines, by late 2009, have the ability to commence codeshare flights across both networks. In the near future, southwest.com will become a distribution channel for WestJet’s existing Canadian and transborder flights. Other potential opportunities within the agreement include purchasing, ground handling, marketing and selling to corporate accounts and other areas of mutual gain. “This is a defining moment for WestJet. Clearly, we are delivering on our strategic plan with this announcement today,” said WestJet president Sean Durfy. “It marks an important step forward for our guests and their ability to fly to more destinations in the United States conveniently and cost effectively. When you examine our network in Canada and Southwest’s network in the United States, and the potential to significantly improve both organizations’ market access, this is indeed a great day.” The airlines plan to introduce a distribution plan in 2008 with a codeshare agreement in place in late 2009. Certain details of the codeshare and elements of the partnering relationship are subject to approvals by both the US and Canadian governments.