Air Canada flying high in Asia

June 11, 2008

These are busy days for Air Canada as the carrier celebrates its service to Asia this year. In Toronto, yesterday, Air Canada executives and staffers were on hand to welcome agents, operators and others to an event that showcased its products and services to Asia. Along with officials from the Hong Kong, Korea, Japan and China tourist offices here in Canada, Air Canada’s vice-president sales and product distribution, Marc Rosenberg talked about Air Canada non-stop services from Canada to such destinations as Beijing, Shanghai, Hong Kong, Tokyo and Seoul. Out of Toronto, the carrier offers 31 non-stops a week to Asia, while from Vancouver it has 45 non-stops. While Rosenberg was in an upbeat mood for the afternoon’s festivities, he also took time to point out that these were challenging times in the airline business, referring specifically to the ongoing battle that carriers are having as a result of the rising price of fuel. He pointed out that for every $1 per barrel rise in fuel prices, Air Canada needs to generate an additional $26 million in additional revenues to pay for it. “That’s a challenge,” Rosenberg told his audience, adding that he recognized that it’s a challenge that makes things tough not only for the airline, but also for travel agents. However, he said that Air Canada has made some wise choices that include flying only profitable routes and using new and more fuel-efficient aircraft ranging from Embraers to the new Boeing 777s that have become the jewels in the Air Canada fleet.

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