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Airline Tickets Demystified - why do prices change all the time?

Airline Tickets Demystified

Airline Tickets Demystified - why you pay what you pay

Airline tickets can be a confusing and mysterious topic for many travelers. How is it possible for two people to pay vastly different prices for the same flight, or for the cost of a ticket to fluctuate so much over time? The answer lies in a practice known as "yield management."

Yield management is a sophisticated system that airlines use to optimize their revenue by adjusting ticket prices based on factors such as supply and demand, time of year, and competition. The goal of yield management is to sell as many seats as possible at the highest price possible, while still filling the plane to capacity.

For example, let's say an airline is operating a flight from Toronto to Vancouver. If the airline sees high demand for the flight, they may increase the price of the tickets to maximize their revenue. Conversely, if the airline sees low demand, they may lower the price of the tickets to encourage more people to book the flight.

Furthermore, yield management is not just about supply and demand. The timing of a purchase can also affect the price of a ticket. Airlines often release their cheapest tickets well in advance, hoping to encourage early bookings. As the departure date approaches, the price of the remaining tickets may increase as the airline anticipates last-minute bookings from business travelers or those willing to pay more for the convenience of a later booking.

Additionally, airlines may also offer different prices for the same flight depending on the class of service. First-class and business-class tickets typically cost more than economy-class tickets, which can explain some of the price differences.

In conclusion, yield management is a complex system that airlines use to optimize their revenue by adjusting ticket prices based on various factors. While it may seem unfair that two people can pay vastly different prices for the same flight, it's simply a result of the airlines' efforts to maximize their profits while still filling their planes to capacity. The key for travelers is to book early, be flexible with travel dates and times, and keep an eye out for sales and promotions that may offer cheaper fares.

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