WestJet and Big Rock Brewery offer Grasshopper wheat ale on board
July 30, 2010
WestJet and Calgary-based Big Rock Brewery announced today that they are teaming up to make Big Rock's best-selling Grasshopper wheat ale available for purchase on board all flights with bar service effective August 1, 2010. 'One of the reasons we're so proud of our buy-on-board program is that we support local businesses across Canada by sourcing their products for our inflight menu,' said Bob Cummings, WestJet's Executive Vice-President, Marketing and Sales. 'We offer sandwiches and wraps produced by nearly a dozen popular local restaurants in Canadian cities, and we're very excited to add our first locally brewed beer from Calgary's award-winning Big Rock Brewery to the menu.' Grasshopper, which won a gold medal at the 2009 Canadian Brewing Awards, is a Kristall Weizen German-style wheat ale that is delicately hopped and delivers a bright finish. One of Big Rock's most popular beers, Grasshopper will be sold in cans on all WestJet flights with bar service (over two hours) beginning August 1. 'This is a great made-in-Calgary connection,' said Big Rock President Bill McKenzie. 'Having the opportunity to team up with a company like WestJet is a natural relationship for us, and being able to bring our brand to the skies is an exciting venture.' WestJet is Canada's preferred airline, offering scheduled service throughout its 71-city North American and Caribbean network. Inducted into Canada's Most Admired Corporate Cultures Hall of Fame and named one of Canada's best employers, WestJet pioneered low-cost flying in Canada. WestJet offers increased legroom, leather seats and live seatback television provided by Bell TV on its modern fleet of 89 Boeing Next-Generation 737 aircraft. With future confirmed deliveries for an additional 46 aircraft through 2016, WestJet strives to be one of the five most successful international airlines in the world. FlyForLess is not affiliated with any media companies nor does it represent or work for WestJet. This article is published with the sole purpose of making information available for those who wish to stay informed on WestJet's actualities. |
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