WestJet and Big Rock Brewery offer Grasshopper wheat ale on board
July 30, 2010
WestJet and Calgary-based Big Rock Brewery announced today that they are teaming up to make Big Rock's best-selling Grasshopper wheat ale available for purchase on board all flights with bar service effective August 1, 2010.
'One of the reasons we're so proud of our buy-on-board program is that we support local businesses across Canada by sourcing their products for our inflight menu,' said Bob Cummings, WestJet's Executive Vice-President, Marketing and Sales. 'We offer sandwiches and wraps produced by nearly a dozen popular local restaurants in Canadian cities, and we're very excited to add our first locally brewed beer from Calgary's award-winning Big Rock Brewery to the menu.'
Grasshopper, which won a gold medal at the 2009 Canadian Brewing Awards, is a Kristall Weizen German-style wheat ale that is delicately hopped and delivers a bright finish. One of Big Rock's most popular beers, Grasshopper will be sold in cans on all WestJet flights with bar service (over two hours) beginning August 1.
'This is a great made-in-Calgary connection,' said Big Rock President Bill McKenzie. 'Having the opportunity to team up with a company like WestJet is a natural relationship for us, and being able to bring our brand to the skies is an exciting venture.'
WestJet is Canada's preferred airline, offering scheduled service throughout its 71-city North American and Caribbean network. Inducted into Canada's Most Admired Corporate Cultures Hall of Fame and named one of Canada's best employers, WestJet pioneered low-cost flying in Canada. WestJet offers increased legroom, leather seats and live seatback television provided by Bell TV on its modern fleet of 89 Boeing Next-Generation 737 aircraft. With future confirmed deliveries for an additional 46 aircraft through 2016, WestJet strives to be one of the five most successful international airlines in the world.
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