WestJet launches fall and winter seat sale

Airline clarifies everyday low pricing strategy

August 12, 2010

WestJet today announced a fall and winter seat sale while clarifying its position on seat sales after numerous inquiries from guests. This is a system-wide seat sale with all 71 destinations in Canada, the United States, Mexico and the Caribbean available for sale until August 19 for travel on select days until December 15, 2010.*

WestJet launched its everyday low fare approach on June 17, 2010, based on research which indicated guests would like the opportunity to more confidently book further out in the schedule in order to more effectively make travel plans.

'Many guests had indicated they were under the impression we were permanently removing seat sales,' continued Hugh Dunleavy. 'While we will continue with our everyday low pricing structure, it was always our intention to offer seat sales periodically throughout the year.'

As part of the new everyday low fare approach, West Jet has reduced the top end of its fare structure by up to 25 per cent compared to its prior pricing environment. In addition, everyday low fares have been made available 330 days in advance without any travel restrictions, so that guests can confidently plan and book their travel at any time.

'It makes good retail sense for our airline to offer pricing options for the travelling public and we believe we are delivering a strategy which will deliver top value for the greatest number of travellers,' Hugh Dunleavy concluded.

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