WestJet launches "I care-antee it" appreciation campaign
Hundreds of WestJetters provide their pledge to a great guest experience
April 20, 2010
WestJet today launched an innovative advertising campaign called "I care-antee it" as the next evolution of its popular owners' campaign.
The campaign captures the video messages of hundreds of WestJetters across Canada expressing their personal pledge (or care-antee) to a great guest experience. All of the videos are available on YouTube, and some of the WestJetters' videos will be featured in a multimedia campaign, which will include nationally broadcast television commercials.
'This campaign acknowledges that the success of our airline is rooted in the efforts of the more than 7,500 WestJetters across the country. They are the stars who shine for us and the campaign reflects that,' said Gregg Saretsky, President and CEO, WestJet.
'I'm excited about this campaign because it demonstrates the resiliency of our workforce. There's no doubt that 2009 was a tough year, but - with the support of our guests and the hard work of our WestJetters - WestJet was one of the most profitable airlines in North America last year,' said Gregg Saretsky. 'While the economy may have changed, WestJetters want to let our guests know that we appreciate their business and we remain as committed as ever to offering them a world-class guest experience.'
The WestJetters' care-antee videos can be viewed at www.youtube.com/westjet.
To launch the I care-antee it campaign and thank guests for their loyalty, WestJet is offering the popular WestJet price guarantee for flights booked on April 20 or 21, 2010, for travel up until October 31, 2010.
'We're implementing the WestJet price guarantee to thank our guests for bearing with us during the challenging times as well as the good times,' said Bob Cummings, Executive Vice-President, Marketing and Sales, WestJet. 'With severe weather in the early part of 2009 followed by H1N1 fears and the economic downturn, we want to show guests how much we appreciate their continued support. With our new reservation system up and running and our call centre operations back to normal service levels, we are excited to offer a terrific seat sale that reflects our appreciation to our guests for flying with us.'
WestJet is Canada's preferred airline, offering scheduled service throughout its 69-city North American and Caribbean network. Inducted into the corporate culture hall of fame after being named one of Canada's most admired corporate cultures in 2005, 2006, 2007 and 2008, WestJet pioneered low-cost flying in Canada. WestJet offers increased legroom, leather seats and live seatback television provided by Bell TV on its modern fleet of 86 Boeing Next-Generation 737 aircraft. With future confirmed deliveries for an additional 49 aircraft through 2016, WestJet strives to be one of the five most successful international airlines in the world.
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