WestJet ranks number one in brand survey

Airline ranked highest among airline peers for strong familiarity and quality guest experience

October 7, 2010

WestJet today announced that it was the highest ranked airline based on brand equity in a syndicated study conducted by Harris/Decima. The other airlines measured in the study were Air Canada, American Airlines, British Airways, Porter Airlines, Southwest Airlines, United Airlines and Virgin Atlantic.

The EquiTrend Study, conducted in August 2010, is a national study and included interviews with more than 15,000 Canadians. The online study included 890 brands and a wide variety of categories, with each brand being rated by at least 1,000 Canadians. Brand equity was measured by rating familiarity with the company, the quality of service and their confidence to use the services.

'For WestJet to be ranked number one is a testament to our 7,900 WestJetters who remain committed to providing a world-class guest experience,' said Bob Cummings, WestJet's Executive Vice-President, Marketing and Sales.

In addition to being the highest ranked airline, WestJet also rated in the top three per cent among all 890 brands in overall connection with customers. The overall connection category measured emotional connection to the brand, practical and aspirational fit with the brand, and a company's ability to deliver on brand expectations.

'I am particularly proud of our strong rating in the overall connection category,' concluded Bob Cummings. 'As West Jet enters a new chapter of growth, we will continue to be passionate in providing our guests with the same fun, friendly and caring service that has been the soul of WestJet over the past 14 years.'

This latest recognition follows being named among Travel + Leisure magazine's top 10 domestic airlines for the second year in a row and the Airline Staff Service Excellence Award for North America, which WestJet received at the 2010 World Airline Awards in Hamburg, Germany.

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