WestJet reward programs take flight with launch of new WestJet Frequent Guest Program and RBC MasterCard
March 8, 2010
WestJet announced today it is launching two new programs to reward travellers who fly with Canada's preferred airline.
The WestJet Credit Card Program offered in partnership with RBC and MasterCard, and the WestJet Frequent Guest Program will offer guests the opportunity to earn and accumulate WestJet dollars. Every WestJet dollar can be used as cash toward the purchase of any flight on any date to any destination - including seat sales. WestJet dollars can also be used towards WestJet Vacations packages (up to 500 WestJet dollars per person). There are no points, redemption grids, advance booking, blackouts or seat restrictions - just dollars off flights and vacation packages.
'These programs are designed to be simple, open and transparent,' said Lauri Feser, WestJet Vice-President of Marketing. 'Canadians want to be able to understand the way their rewards are calculated, and they don't want to worry about whether they have enough points to do what they want. For the frequent business traveller, our research indicates there is strong appeal for the rewards offered by this type of program. Most of all, they want to be able to use their rewards without blackout periods and other restrictions.'
WestJet has joined with RBC and MasterCard to launch their new travel reward credit card program. RBC's first MasterCard product offering in Canada includes two new cards: the WestJet RBC World MasterCard and the WestJet RBC MasterCard. With each, cardholders earn WestJet dollars on everyday purchases.
'We're very excited to offer Canadians the opportunity to earn WestJet dollars,' said Sean Amato-Gauci, Vice-President, RBC Royal Bank Credit Cards. 'We know many prefer to fly WestJet, whether for business or leisure, and these two new cards will help make it easier for our clients to fly sooner and more often.'
The WestJet RBC World MasterCard provides 1.5 per cent in WestJet dollars, plus a welcome bonus of 100 WestJet dollars. The card has an annual fee of $79, carries premium travel insurances and includes automatic membership to MasterCard World Experiences and Offers, which provides access to hotel discounts and upgrades, preferential golf and spa rates and other exclusive benefits.
With the WestJet RBC MasterCard, cardholders earn one per cent back in WestJet dollars on everyday credit card purchases, plus a welcome bonus of 25 West Jet dollars the first time the card is used. The card has an annual fee of $39.
Both cards provide a 0.5 per cent bonus in WestJet dollars for WestJet flights and WestJet Vacations packages purchased on the card.
The new WestJet programs offer all WestJet guests the opportunity to earn WestJet dollars. The WestJet Credit Card Program will appeal to all types of travellers, while the WestJet Frequent Guest Program rewards business travellers or other guests who spend more than $1,500 per year on WestJet flights.
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